PRIVACY POLICY.

November 2025

This Privacy Policy explains how The Pool Alchemists Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or interact with our website www.thepoolalchemists.co.uk (the “Website”), hosted by Squarespace.

We are committed to maintaining your privacy and ensuring your personal information is handled securely and in compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are
The Pool Alchemists Ltd
Company number: 15500785
Registered office: 37 Southgate Street, Winchester, United Kingdom, SO23 9EH
Email: sam@thepoolalchemists.co.uk
Phone: 07833 934480

We are the data controller responsible for your personal data collected via this website.

2. Information We Collect
We may collect and process the following types of personal information:

  • Information you provide directly:

    • Name

    • Email address

    • Telephone number

    • Company name (if applicable)

    • Any additional information you include in contact form submissions or enquiries

  • Automatically collected information:

    • IP address

    • Browser type and version

    • Device information

    • Pages visited and time spent on site

    • Referral sources

This automatically collected data is primarily gathered via Squarespace Analytics and Google Analytics.

3. How We Use Your Information
We use your information for the following purposes:

  • To respond to your enquiries and provide requested information

  • To deliver and manage our services to you

  • To maintain internal records

  • To improve our website, content, and services

  • To comply with legal obligations or protect our legal rights

We do not sell or rent your personal data to third parties.

4. Legal Basis for Processing
We process your personal data based on one or more of the following lawful grounds:

  • Consent: when you submit a contact form or sign up for updates

  • Legitimate interest: to respond to business enquiries and maintain client relationships

  • Legal obligation: where required by law or regulation

5. Data Storage and Security
Our website is hosted on Squarespace, which provides secure servers and SSL encryption to protect your data.
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse.
Data is stored securely and only retained for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

6. Sharing Your Information
We may share your data with trusted third-party providers who support our operations, such as:

  • Squarespace (website hosting and analytics)

  • Google Analytics (website performance tracking)

  • Email service providers (to manage correspondence)

These providers only process your information under our instructions and in compliance with data protection law.
We will never sell or share your personal information with any other third parties for marketing purposes.

7. Cookies and Analytics
Our website uses cookies and similar technologies to improve user experience and analyse website performance.

  • Essential cookies enable core functionality such as page navigation.

  • Analytical cookies (via Google Analytics or Squarespace) help us understand visitor behaviour.

You can adjust your browser settings to disable non-essential cookies at any time.

8. Your Rights
Under UK data protection law, you have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate or incomplete data

  • Request deletion of your data (“right to be forgotten”)

  • Object to processing or withdraw consent (where applicable)

  • Request data portability

To exercise your rights, please contact us at [insert email address].
We will respond to all legitimate requests within one month.

9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes it was collected for — typically:

  • Enquiry data: up to 12 months after last contact

  • Client data: as required for contract and accounting purposes (usually 6 years)

After this period, data is securely deleted or anonymised.

10. International Data Transfers
Squarespace is a US-based provider that may store and process data outside the UK or EEA.
When this occurs, appropriate safeguards (such as standard contractual clauses) are in place to ensure your data is protected to UK GDPR standards.

11. Links to Other Websites
Our website may include links to other websites. We are not responsible for the content or privacy practices of those third-party sites. Please review their privacy policies before providing any personal information.

12. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The updated version will always be posted on this page with the effective date revised accordingly.

13. Contact Us
If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:

The Pool Alchemists Ltd
Email: [insert contact email]
Phone: [insert contact number]
Address: [insert business address]

If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

COOKIE POLICY

This Cookie Policy explains how The Pool Alchemists Ltd (“we”, “us”, or “our”) uses cookies and similar technologies on our website www.thepoolalchemists.co.uk.

By continuing to browse our site, you consent to our use of cookies as described in this policy.

1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They help us improve site functionality, analyse visitor behaviour, and enhance your user experience.

2. Types of Cookies We Use

  • Essential Cookies
    These cookies are necessary for the website to function properly. They enable core features such as security, form submissions, and navigation.

  • Analytical / Performance Cookies
    These cookies collect information about how visitors use our site (for example, which pages are most visited). We use this information to improve website performance and usability.

  • Functionality Cookies
    These cookies allow the website to remember choices you make (such as language or location) to provide a more personalised experience.

3. Third-Party Cookies
We may use third-party services such as Google Analytics and Squarespace Analytics to help us understand website performance. These services may set their own cookies to collect anonymous usage data.

For more information on how Google uses data, visit:
https://policies.google.com/technologies/partner-sites

4. Managing Cookies
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality or performance.

Most browsers allow you to:

  • Delete cookies

  • Block all cookies

  • Allow only certain types of cookies

To learn how to manage cookies, visit:
https://www.aboutcookies.org or https://www.allaboutcookies.org

5. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our use of cookies or legal requirements. Updates will be posted on this page with a revised effective date.

6. Contact Us
For any questions about our use of cookies, please contact:

The Pool Alchemists Ltd
Email: sam@thepoolalchemists.co.uk